Traditional Classifieds Versus Online Classifieds

By Joannes Pedrini

Due to the growing availability and uses of internet, the method of online classification is considered to be better amongst other means of advertisement.

Classifieds, be it in printed form or online, are the most convenient and effective way to reach to large number of customers across the country. However, now-a-days, many sellers and buyers are getting attracted towards online classifieds. There are many reasons behind the popularity of the online classifieds. Here is an article that compares traditional classified versus online classifieds.

Comparison between the two media

1) More than 80% people across the globe own a computer and internet connection. The internet is such a media that can reach to any corner of the world and to millions of people out there. This is the main reason for people to love the online version of the classifieds.

2) Internet brings the world closer. However, some part of the world's population still uses the printed form of classifieds to search for houses, jobs and the things they need. They find these classifieds in the local newspapers or magazines. The reason behind this may be these people are more comfortable with the printed matter as it looks familiar to them. Moreover, these classifieds are oriented around the services available in the local area only.

3) Online classifieds offer greater versatility, which is not possible in the printed advertisements. Online classifieds are found on dedicated websites. These websites display the information in an attractive and assorted manner.

4) The classifieds in the printed matter are unusually not free. The seller or service provider has to pay some amount to publish his ads in the newspaper. On the hand, the websites dedicated to online classifieds may be free to register. This way they are more economical.

5) Online classifieds do not demand to invest in printing and distributing processes, as the internet does it for the websites.

6) The sellers can put up the image of their product or service in the online classifieds. This is not possible or is expensive for the printed classifieds.

7) Word count matters a lot in the printed classifieds. Greater is the word count; greater is the price of the ad. The online classifieds also have word limit. But generally it is sufficient to describe the product in attractive manner.

8) Printed material has time foundation. Hence the seller has to post his ad on the paper before the deadline. This is not the case with the online classifieds. This is because; internet is a 24- hour functioning media. The sellers can put up their ads any time they want, even at 2 o'clock in the morning.

9) The ads in printed matter circulate only on particular days. This may be twice in a week, once in fifteen days or even monthly. Such system waste lot of time in getting the customers. This is not the case in online classifieds. As said above, internet is open for 24 hours and hence users can see the ad immediately after posting it.

10) The printed classifieds and advertisements consume the time of the buyer also. They have to search several columns in order to search for the product or service they are looking for.

About the Author: Joannes Pedrini Zina is author of this article on market business classified. Find more information about free online ads here. http://www.azannunci.eu

Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=323019&ca=Marketing